THE VERY FIRST FINE JEWELLERY COLLECTION USING MADESTONES®
`The Promise of Created Elegance´ is a new brand of Lab-Grown Diamond Jewellery, the very first range of Fine Jewellery that uses Madestones® and a premiere for the European market.
Targeting all independent women, The Promise Of Created Elegance is the brainchild of Judith Lockwood and Gary Wroe, the directors of You Fine Jewellery in the UK who have partnered with UK award-winning jewellery designer Sarah Jordan.
The collection comprises scintillating lab-grown diamonds in hues of pink, yellow, cognac and blue set in 18kt Fairtrade yellow, rose and white gold jewellery designs, including stack rings and bangles, drop earrings and pendants.
The Promise Of Created Elegance provides retailers with a vibrant and accessible lab-grown diamond collection, with retail price points that place it in the increasingly popular fashion-fine sector. It has been created with the self-purchasing generation in mind – today’s modern women who promise to treat themselves when they hit a milestone in life – whether small or significant – with a special piece of diamond jewellery.
Speaking of the new collection, Judith Lockwood, director of You Fine Jewellery, comments:
How many promises do we make each day to ourselves? It might be to buy a house this year, get that promotion or spend more time with family. What about the promises to ourselves we make in a lifetime? We have created The Promise of Created Elegance for women everywhere who justly deserve a beautiful piece of jewellery as a thank you to themselves.
Set with lab-grown coloured diamonds that are created above the ground, The Promise of Created Elegance gives every woman the opportunity to own and wear pink, blue, yellow or cognac diamonds – something many women might never have thought possible. Every laboratory grown diamond in our collection is unique and the refined laboratory process creates truly exceptional one-of-a-kind stones that we are looking forward to presenting to retailers. As part of its own promise, the brand provides complete and exact transparency, disclosure and sustainability for consumers and retailers. Each diamond comes with an IGI certificate grading the stone, while the 18kt Fairtrade gold is sourced from fully accredited mines in Peru.
Madestones® CEO and founder Thierry Silber comments:
For us, The Promise Of Created Elegance has been very exciting as it’s the first time Madestones® has been directly involved in the launch of a new fine jewellery brand.
We have worked closely with Judith and Gary to choose the best of our stones for the collection, creating an innovative and original range of fine jewellery perfectly suited to European retailers.
We are seeing bold colour everywhere in fashion, design and architecture, so The Promise of … will bring new opportunities to retailers and new customers to their stores.
Madestones® is the largest distributor of laboratory grown diamonds in Europe and I would like to see this jewellery line expand in the same manner. I see no reason to limit the concept of The Promise for Created Elegance from becoming the top brand for lab-grown diamond jewellery not only in the United Kingdom but throughout Europe and the rest of the world. When you believe that you have a product that is extraordinary, you should not limit your vision.
At present the collection truly stands alone, because it celebrates beautiful colored lab-grown diamonds, which no other brand is doing.
“Laboratory grown diamonds are not a substitute for natural diamonds, but a new and very relevant alternative.”
Thierry Silber , Founder Madestones®