Madestones® and Christmas: a match made in heaven
It’s getting closer. Christmas is not a time nor a season but a state of mind. One that keeps on giving towards family and friends but also towards the rest of the world. A celebration of peace and love. A jewellery with Madestones is a Christmas gift that is more affordable while it’s origin is conflict free and less harmful for the planet. Madestones can literally grow towards a joyful event like Christmas. So why not offer that perfect xmas feeling?
Lab grown diamonds are here to stay, expert says
The segment is growing. Tom Moses, executive vice-president and chief research and laboratory officer at the Gemological Institute of America, said “It’s like other technology — it’s going to continue to grow and improve, and we’ll see much more of it.”
More and more jewellery brands are using lab grown diamonds
British jewellery legend and MBE, Stephen Webster, has given a vote of confidence in support of laboratory-grown diamonds, saying they are more sustainable than their natural counterparts.
Leading ethical jewellery brand Cred has weighed in on the natural versus lab grown diamonds debate, arguing that laboratory grown diamonds are more sustainable than mined counterparts. Cred choose Madestones as preferred laboratory grown diamonds.
Brand owner, Alan Frampton, told Professional Jeweller: “At Cred, we started selling [lab-grown diamonds] in August and the response has been very strong. They are environmentally-friendly, socially responsible and better value for money. They are atomically exactly the same as type IIA diamonds.”…
“In the end the consumer is the one who will make the choice. In the USA they are saying that 50% of inventories in the multiple jewellery outlets will be lab-grown by 2020,” added Frampton.
“The great irony in the jewellery world is that the large suppliers of diamonds have had years to offer real traceability and provenance and have failed to respond to customer demand. I find it wholly unacceptable that a tomato from Africa worth a few pennies has more transparency and traceability in a UK supermarket than a £5,000 diamond ring from a jewellery shop.” Read the full article