Live from #IJL2018 – Lina Leurentop of Madestones on why lab grown diamonds can be beautiful, sustainable and affordable!
“My name is Lena and I work for Madestones Brand, that produces lab grown diamonds. This is young brand, that is aiming to capture younger audience.
We believe, that lab grown diamonds are very suitable product for younger generations as well as older generation. Particularly younger generation is looking for the product, which is beautiful, sustainable, socially correct and that are affordable. Over the past years we have been thinking how we can have our jewelers and end consumers see the beauty of the Madestones. So, what we did, we put them on the collection of jewelry, to show the sparkle, to show how it can do to bring the light to the piece of jewelry.
We come here, because we beleive that UK is a big market, UK is a market where trends come to life. So, we beleive that with the new innovative diamond product we feel we have a good audience here. Some of the diamond dealers and jewellers are of an older generation but we beleive that we can convince them looking forward, looking to the future.