With the inclusion of lab-grown diamonds in the James Allen repertoire, it is assured that these gemstones would find a stronger foothold in the emerging market. The famed Signet-owned e-tailer announced the availability of laboratory-created diamonds among its offerings as part of its initiative to offer consumers the choice to opt for environment-friendly, socially responsible diamonds instead. The idea is not new. However, considering it comes from a Signet-owned entity, it sure is a leap towards the future. James Allen, a known name in the arena of precious stones, divulges into the market of lab-grown diamonds with the promise of better offerings in terms of the 4Cs determining the value of these – cut, colour, clarity and carat.
Notable Offerings Make a Splash
Moreover, the lab-crafted diamonds from James Allen would not only be available online but also at their brick-and-mortar store. It may not be the first, but it indeed is a grand idea that Signet Jewelers has taken the endeavour to craft and market lab-created diamonds through their very-own James Allen line. As Oded Edelman, president of the site, points out, “We always try to offer the best. We pride ourselves on being a high-end jeweller. They are beautiful stones.” The rapidly growing interest in these gemstones can be attributed to the consciousness of choice of the consumers who understand the importance of their social and environmental responsibilities. And it is to boost this sense of conscientiousness that retailers and e-tailers are joining this venture. Madestone has also on offer an assortment of laboratory grown diamonds ideal for any special person and any special occasion.