Conserving healthy forests and restoring damaged ones are among the most powerful and cost-effective climate change mitigation tools we have.
That is why Madestones, as a CO2-neutral company, planted trees in the Amazon Rainforest in Peru earlier this year and will now plant mangroves in Madagascar. This initiative is free of charge for you and fully sponsored by us.
Mangroves play a key role in the fight against global warming and protection from climate change consequences, like floods. Unfortunately, mangrove forests are under threat from many development pressures: overharvesting, pollution, conversion for agriculture, aquaculture or urbanization, oil and gas industry and development of infrastructure. In many parts of the world mangroves have been lost, along with their valuable services.
Mangroves are an important piece of the ecosystem that offers much more than we can imagine. From being a great habitat for wildlife species, being great protection for coasts, and bringing an economical added value to the local population, it also is one of the greatest sources of carbon sequestration.
Engaging in mangrove planting has an eminently social dimension:
The project restores degraded lands and promotes better management of the mangrove ecosystem to improve the living conditions of the local communities. The mangrove planting area is inhabited by climatic migrants who desperately need a more stable life. We, therefore, decided to employ 111 of them for all the operational aspects of the project and offer them a reliable job and economical revenue. By providing this stable income stream, we try to fight poverty in the region.
Additionally, in Madagascar, an extremely large part of the population lives in hunger. The planting of mangroves not only protects coastal populations from rising sea levels and captures carbon from the air, but also improves fishery conditions. In this way, the people have a more sustainable food source.
Lastly, this project also focuses on the educational aspect: the undeniable main cause of deforestation in Madagascar is human activity. The rural populations are following cultural traditions passed from generation to generation. However, these traditions have been proven to be harmful in the long term. Our model, therefore, consists of trying to change those habits by educating the communities. By raising environmental awareness and offering people jobs, we can make a major change.
Let’s make a change – today, for a better tomorrow
Businesses have the power to work differently, inspire people, set a good example, and take the lead. The message we and other companies send out will eventually also have a positive impact on consumer behavior. And that is where the great strength lies. That is why we hope to inspire others to do similar actions because we can all make a lot of change together.
The future is now, and we’re happy to plan(t) it together with you.
Let 2022 be a year of positive impact!
Starting September 15th and during three months, Madestones will plant a mangrove tree IN YOUR NAME for every 250 euro you spend with us in the Mahajanga region (French: Majunga) in Madagascar. Furthermore, you will be able to watch and follow the entire growth and impact the trees are making via a map-based platform.
This action is free of charge to you and is fully sponsored by us. It will be conducive to your business. Consumers are looking out for brands and companies that give something back to our planet. This can be an added value for you if you also use it on your website and social media channels. You can start a similar action and plant trees in the name of your customers or employees. We are happy to help you with this if necessary. We can all contribute to a better world and help make a difference.
