In a bold move last year, LVMH announced its entry into the lab-grown diamond production arena, asserting that lab-grown diamonds can be synonymous with luxury.
Recently the renowned Paris-based jewelry brand Fred, a part of the esteemed LVMH luxury group, has taken another significant step. Known for its exquisite and elegant designs, the Parisian jeweler has disrupted industry norms by unveiling FRED Audacious Blue, its first collection featuring lab-grown blue diamonds known as the FRED Hero Cut. These diamonds have also served as the inspiration for the innovative Force 10 Duality High Jewelry set, a revolutionary collection that combines lab-grown blue diamonds with natural white diamonds.
In addition to these captivating creations, Fred has unveiled an extraordinary loose lab-grown diamond weighing a remarkable 8.88 carats. This lab-created gem, sharing the same mesmerizing blue hue and cut, stands as a heartfelt tribute to Fred Samuel, the visionary founder of the company, who passed away in 2006.
With FRED Audacious Blue and the Force 10 Duality set, FRED once again pushes the boundaries of conventional jewelry. The Maison has introduced an audacious innovation to its legacy, elevating lab-grown blue diamonds to a prominent position within its High Jewelry offerings, embracing the future of fine jewelry.
This remarkable move by LVMH to incorporate innovative lab-grown diamonds into the realm of high jewelry is indeed a significant milestone. It showcases the brand’s commitment to embracing cutting-edge technology and sustainable practices while preserving the essence of luxury and craftsmanship that defines Fred’s legacy.
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